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"There is a common perception that sports people are viewed as role models and that they have a correspondingly positive impact upon individuals and the broader community in general. This perception has resulted in a number of programmes being instituted where prominent and successful sports people have been promoted to the community as role models in order to influence sports participation rates. Further, the proposed link between sporting success and health has been used to justify engaging successful sports people to disseminate "healthy" messages to the community.
The purpose of this review of literature was to explore whether there is any evidence available within the peer reviewed academic press or being held by the sport and recreation industry and the welfare sector to support these claims."
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